The Marketing Concentration is organized around the managerial framework to provide students with the comprehensive fundamentals of marketing principles and proven practices to effectively compete in a dynamic and globalized marketplace. The primary goal of this concentration is to prepare students for marketing careers in a rapidly changing business, social, cultural, technological, and political environment.

Marketing is one of the forefront functions in a business organization that connects companies with their customers. It is a dynamic and exciting field that combines art with science. Students will learn how to successfully identify and solve problems in a variety of marketing areas and to make the effective and efficient marketing decisions based on careful analysis

Learning Objectives

Students will be able to:

  • Understand the role and principles of marketing in today‚Äôs global and dynamic society
  • Deliver a solid foundation of the concept and theories of the marketing discipline
  • Engage in critical thinking process that will require in-depth analysis of qualitative and quantitative market data
  • Develop and evaluate different marketing strategies and alternatives in order to solve contemporary marketing issues
  • Execute the strategic function of the various forms of promotion in the broader marketing activities
  • Train and develop marketing-based interpersonal skills, such as presentation, negotiation, teamwork, delegation, consensus building, and performance evaluation
  • Apply various tools and techniques in information technology to help improve overall marketing and business performance.
  • Implement the correct research principles and fundamentals in conducting a marketing research in the current marketplace and dynamic society

Potential Careers

  • Marketing Manager
  • Promotion Manager
  • Sales Manager
  • Advertising Manager
  • Customer Relationship Manager
  • International Marketing Manager
  • Marketing Consultant
  • Marketing Communication Manager
  • Marketing Management Officer
  • Marketing Research Manager
  • Market Analysis Manager
  • Marketing Consultant
  • Social Media Marketing Manager
  • Digital Marketing Manager
  • Content Marketing Manager
  • Product and Brand Manager
  • Public Relation Officer
  • Events Manager
  • Purchasing Management
  • Retailing Manager
  • Network Marketing
  • Multi-Level-Marketing