Marketing
The Marketing Concentration is organized around the managerial framework to provide students with the comprehensive fundamentals of marketing principles and proven practices to effectively compete in a dynamic and globalized marketplace. The primary goal of this concentration is to prepare students for marketing careers in a rapidly changing business, social, cultural, technological, and political environment.
Marketing is one of the forefront functions in a business organization that connects companies with their customers. It is a dynamic and exciting field that combines art with science. Students will learn how to successfully identify and solve problems in a variety of marketing areas and to make the effective and efficient marketing decisions based on careful analysis
Learning Objectives
Students will be able to:
- Understand the role and principles of marketing in today’s global and dynamic society
- Deliver a solid foundation of the concept and theories of the marketing discipline
- Engage in critical thinking process that will require in-depth analysis of qualitative and quantitative market data
- Develop and evaluate different marketing strategies and alternatives in order to solve contemporary marketing issues
- Execute the strategic function of the various forms of promotion in the broader marketing activities
- Train and develop marketing-based interpersonal skills, such as presentation, negotiation, teamwork, delegation, consensus building, and performance evaluation
- Apply various tools and techniques in information technology to help improve overall marketing and business performance.
- Implement the correct research principles and fundamentals in conducting a marketing research in the current marketplace and dynamic society
Potential Careers
- Marketing Manager
- Promotion Manager
- Sales Manager
- Advertising Manager
- Customer Relationship Manager
- International Marketing Manager
- Marketing Consultant
- Marketing Communication Manager
- Marketing Management Officer
- Marketing Research Manager
- Market Analysis Manager
- Marketing Consultant
- Social Media Marketing Manager
- Digital Marketing Manager
- Content Marketing Manager
- Product and Brand Manager
- Public Relation Officer
- Events Manager
- Purchasing Management
- Retailing Manager
- Network Marketing
- Multi-Level-Marketing